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Ranking Factors

Maps (Local)

  • Google My Business Signals 25.1% 25.1%
  • Link Signals 16.5% 16.5%
  • Review Signals 15.4% 15.4%
  • On-Page Signals 13.8% 13.8%
  • Citation Signals 10.8% 10.8%
  • Behavioral Signals 9.6% 9.6%
  • Personalization 5.9% 5.9%
  • Social Signals 2.8% 2.8%

1. Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%

2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%

3. Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%

4. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%

5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%

6. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%

7. Personalization  5.88%

8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%

Organic (National)

  • Link Signals 27.9% 27.9%
  • On-Page Signals 26% 26%
  • Behavioral Signals 11.5% 11.5%
  • Google My Business Signals 8.9% 8.9%
  • Citation Signals 8.4% 8.4%
  • Personalization 7.3% 7.3%
  • Review Signals 6.5% 6.5%
  • Social Signals 3.5% 3.5%

1. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 27.94%

2. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 26.03%

3. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11.5%

4. Google My Business Signals (Proximity, categories, keyword in business title, etc.) 8.85%

5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8.41%

6. Personalization  7.32%

7. Review Signals (Review quantity, review velocity, review diversity, etc.) 6.47%

8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3.47%

Map Relevence

Geo Grid